By Watch camera manufacturers’ social media channels and email announcements weekly to catch limited-edition releases before they sell out. Major brands like Sony, Canon, and Nikon now drop gear with little warning, mimicking streetwear launches to create urgency. Set up alerts for your preferred retailers and join brand-specific communities where members share insider tips about upcoming releases.
Scrutinize influencer partnerships before making purchases based on their recommendations. When a photographer with 500,000 followers suddenly showcases a specific lens or camera body, check their disclosure statements and look for …
