Day: 10 January 2026

When Apple Sued a Photography App: What Trade Dress Protection Means for Your Camera Gear

Look at any photography store shelf and you’ll notice something remarkable: even without reading labels, you can instantly identify a Nikon lens by its distinctive gold ring, a Canon L-series by its red accent band, or a Fujifilm camera by its retro-inspired dials and silver-black body styling. These visual signatures aren’t accidents—they’re legally protected trade dress, a form of intellectual property that safeguards the overall look and feel of products from copycat competitors.
Trade dress protection extends beyond logos and brand names to encompass the complete visual impression a product creates. In the …

Why Your Model Photography Looks Stiff (And How to Fix It)

Establish genuine connection with your model before touching your camera—spend five minutes discussing their comfort level, the shoot’s vision, and any concerns they have. This builds trust that translates directly into relaxed, authentic expressions rather than stiff, self-conscious poses.
Position your primary light source at a 45-degree angle to your subject’s face, approximately six feet away, creating dimensional shadows that sculpt facial features naturally. Whether you’re using window light or studio strobes, this Rembrandt lighting setup flatters most face shapes while remaining simple to execute …