By When Canon releases a new mirrorless camera system, trademark law protects not just the name but the logical business territories the brand might naturally enter. This legal concept—the zone of natural expansion—determines whether a company can stop others from using similar trademarks in related markets, and it profoundly affects the photography industry you navigate daily.
Picture this: You’re browsing for camera gear online and encounter two brands with nearly identical names—one selling professional DSLRs, the other marketing smartphone photography accessories. Should the DSLR manufacturer have legal grounds to …
