By Shooting the Air Jordan 7 ‘Infrared’ sneaker with infrared photography creates ethereal, otherworldly images that transform the iconic colorway into something collectors and product photographers haven’t seen before. The technique requires a full-spectrum or infrared-converted camera, an infrared-pass filter (typically 720nm or 850nm), and careful attention to light sources since infrared responds dramatically differently than visible light to materials and heat signatures.
The creative payoff is substantial. Standard product photography of the Infrared 7s captures the classic black nubuck and infrared accents as …
